What happens in the dark

Fashion editorial for international WUL Magazine, produced by the agency Icon, with creative direction by me. The editorial was also featured on the magazine's website and Instagram, along with an interview about the shooting.

The concept

Taking inspiration from the Gucci Tom Ford era, the idea of the editorial was to showcase the contrast between black and white, exploring light within darkness.

On the magazine's website, you can find the complete editorial and interview. The styling included pieces from Prada, Jacquemus, Tom Ford, and vintage Gucci.

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from WUL magazine website:

“Drawing inspiration from the iconic Gucci, Tom Ford, 90’s era, we blended the seductive and mysterious mood of the past with contemporary flair, incorporating sharp edges and angles into the mix.”

Branded Content: Elle Brazil and Marina Sena Singer

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