I developed a Social Media Strategy that was responsible for an 865% growth in followers and a 46% year-over-year increase in impressions.

I’m a creative and branding strategist, and I was responsible for building brand stories and a strategy that would generate a 45% increase in brand preference within the Brazilian Region, making it the most preferred region globally.

Work Experience

FARFETCH

2018-now
São Paulo, Brazil

Social Media and Creative Lead LATAM

Social Media Strategy: Develop a tailored social media strategy, create content franchises, and collaborate with influencers and creators to deliver the best brand message. Develop a strong social media community. Plan annually with weekly sprints and budget alignment to key
OKRs and KPIs.

Team Management and Planning: Generate weekly/monthly reports, set targets and success metrics, and develop a 360-degree social media strategy. Manage team meetings, internal processes, and cross-area alignment. Establish targets based on budget approvals.

Data Driven: Track and analyze metrics and performance targets across social channels and company sales through weekly and monthly reports. Use these insights to enhance channel performance and identify business opportunities.

Creators and Influencers: Work with creators and influencers to explore new social media formats. Conduct research, develop proposals, and build relationships.

Budget Planning and Execution: Plan and manage the budget in line with branding and social media plans. Handle budget submissions, POs, and adjustments.

Brandformance: Ensure branding content aligns with performance goals, amplifying messages and targeting specific audiences to boost conversions alongside awareness.

Trends Research: Stay updated on market trends and culture. Conduct ongoing research and empower the team with creative workshops.

Brand Campaigns: Define campaign objectives, develop concepts and messaging, and strategize across online and offline touchpoints, including social media, paid media, CRM, partnerships, influencer marketing, PR, onsite, app, events, and client communication.

TM4 Fashion

2015-2017
São Paulo, Brazil

Art Director

Art direction and marketing strategies for seasonal campaigns for more than 7 brands in a period of two years. Development of the business with large influence of prospecting marketing,

Conceptualising the brands campaigns and social media strategy Creation of the Website and the rebranding of the Advertisement Agency Design and Strategy of commercial presentations and clients acquisitions

Stylist Assistant

2014-2015
London, UK

Working directly with Magazines and Fashion Professionals, such as MUA, Photographers, Videomakers, Stylists

Managing styling archives with PR Agencies Fashion Brands and Designers

Education

Institute Français de La Mode

2023 - Summer Course
Paris, France

Fashion Luxury Management

At IFM University, my summer course delved into luxury from a French cultural perspective. We explored its origins, haute couture history, and the rise of global luxury brands. Valuable partnerships with fashion giants like Louis Vuitton, Celine, Dries Van Noten, and LVMH provided profound insights into craftsmanship, fashion history, and contemporary marketing.

A course highlight was attending a Couture Fashion Week haute couture show in July. Topics covered included: Gender in Luxury, Brand Culture, Manufacturing, Trend Forecasting, Jewelry, Cross-Cultural Luxury, Sales, Online Retailing, Art Direction in Fashion and Fashion Economy.

This immersive experience deepened my understanding of luxury and its cultural significance, equipping me with comprehensive industry knowledge.

Marketing and Luxury Branding

The course provided a comprehensive understanding of the distinctive elements and strategies that shape luxury branding in Brazil. Through expert-led sessions and detailed case studies of successful Brazilian luxury brands, I gained valuable insights into consumer behavior, brand identity, and effective marketing techniques tailored to the Brazilian luxury sector.

This experience has significantly broadened my knowledge and equipped me with practical skills to navigate and excel in the dynamic world of luxury branding in Brazil.

ESPM + VOGUE Brasil

2022 - Summer Course
São Paulo, Brazil

Middlesex University

2014-2015 (Exchange Program)
London, UK

BA Fashion Communication and Styling.

The curriculum covered a broad range of topics including Art Direction for Fashion Marketing and Editorial, which honed my ability to create compelling visual campaigns. I gained proficiency in Illustration and Styling, enabling me to bring creative concepts to life.

The course also emphasized Editorial Design and the basics of Motion Graphics, equipping me with the technical skills to enhance visual storytelling. Additionally, I explored Photography and Journalism, refining my ability to capture and communicate fashion narratives effectively. The Public Relations component provided insights into strategic communication and brand management, rounding out a comprehensive education in fashion communication.

Universidade Federal de Santa Catarina

2010-2017
Florianópolis, Brazil

BA Graphic Design

The curriculum covered a broad range of topics including Art Direction for Fashion Marketing and Editorial, which honed my ability to create compelling visual campaigns. I gained proficiency in Illustration and Styling, enabling me to bring creative concepts to life.

The course also emphasized Editorial Design and the basics of Motion Graphics, equipping me with the technical skills to enhance visual storytelling. Additionally, I explored Photography and Journalism, refining my ability to capture and communicate fashion narratives effectively. The Public Relations component provided insights into strategic communication and brand management, rounding out a comprehensive education in fashion communication.

Languages

English (Fluent)

Portuguese (Mother Tongue)

Spanish (Beginner)

Skills

- KPIs and OKRs Management
- Budget Control and Approval
- Team Management
- Creative Direction
- Brand Campaigns Planning
- Social Media Marketing
- Communication and Presentation
- Data Driven: Market Research and Analysis
- Google Drive Package
- Adobe Package (Photoshop, Illustrator, Indesign, After Effects)

Publications

2023 Wul Platform Creative Collective

Editorial What Happens In the Dark
Creative Direction

2015 Schon Magazine

A Fresh Select
Fashion Assistant

Brands I’ve collaborated with