Holidays Campaign
Campaign for holidays season in Brazil, focused on luxury brands present on Farfetch platform.
A holidays campaign featuring the best product selecion
The Farfetch Holidays 2023 Campaign will focus on summer and vacations with a tropical atmosphere, encompassing one of the most anticipated moments for Brazilians.
There will be three phases of the Campaign that will unfold across all Farfetch channels: Partywear, Beachwear, and Vacations.
Partnering with brands such as Prada and Dolce and Gabbana. With exclusively selection of Paco Rabbane and Pucci.
The campaign in big numbers
1.6M
Impressions
Landing page visits
900k
Organic media reach
+5
PR Articles
Engagement rate
238k
+2.3k
Activation structure
Objective definition +
Budget division
Definition of the main objective, with the budget division for campaign execution, and KPIs definition, aligned with Marketing OKRs
Marketing Strategy
Communication Plan, Campaign Launch,
Campaign Concept,
Channels activation.
Planning schedule
Assets production planning,
brand partners definition,
online merchandising focus,
creative partner definition,
Planning Schedule,
Deadlines definition,
Involved areas alignment.
Creative development
Theme conceptualizing
Moodboard development
Mockups developments
Shooting
Pós Production
Creative Deliveries
Go live
Launching the campaign on every channel previously discussed
After the campaign, it’s important to collect all the data and analyze together how the campaign performed. We should identify what to repeat next time and what we could have done differently.
Short videos formats
For additional inspiration, video content focused on reels and paid media ads to enhance brand discovery.
The content posted on organic social media generated over 800k Impressions
Homepage and on App Editorial
A focused editorial page, featuring all the exclusive brands on the Farfetch platform.
+2634 Landing page visits
+123% than previous campaigns
