Burberry Fragrance Launch

Influencer content creation and creative direction

Burberry was launching its new fragrance in the Brazilian region, and the brand responsible for selling it contacted my Instagram profile for a branding activation. After negotiating the budget, I accepted the job to create a visual campaign on my personal accounts.

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The moodboard

For the moodboard, the concept sent to the client was a mix of textures that create the inspirational storytelling presented in the video. Images were used to illustrate the video script and visualize the scenes that would be captured.

After the video was completed, it was sent to the client for approval.

Check out the full video

Check out the full carrousel post

Inspirational Reels

The execution of the video, as presented to the client, was very inspirational and captured the essence of the brand's elements.

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